On August 26th 2013, Google announced the official closing down of its Adword Keyword Tool that has now been replaced by what is known as the Google Keyword Planner Tool.
This new tool packs in the features of both, the keyword research tool and website traffic estimator – giving marketers a new integrated workflow they can depend on. Users can now find new keywords, more accurate location targeting and find traffic estimates at the same time, giving away the erstwhile cumbersome, and clunky multiple screens that they had to work with.
Among the first major changes that Google has brought with its tool is that everyone using the tool needs to identify themselves as well as the searches they make by making sure that they only users who are logged in can access the tool.
This makes it difficult for people and other keyword tools that prefer not to disclose themselves when they search Google for information. Also, eliminating the “Closely Related” feature, the new tool makes it quite challenging for marketers to gain access to relevant information.
However, the new Planner tool does have its own set of benefits. Users are now able to upload their own keywords for performance information. Many users have also appreciated the fact that this tool allows you to view different ad groups and general related terms; consequently enabling users to acquire ideas on various types of keywords that can be pursued.
This streamlined variant of the keyword tool helps users optimize the ad creation process.
While every change brings with it some resistance, maneuvering yours way through this new tool by making a few small changes to your strategy can bring you some effective results.
By leveraging the use of the right type of keywords, you will be able to develop more functional engagement opportunities through your blogs and other content.
Copyright 2015 Octopus Tech SolutionsAll Rights ReservedBack to the top