Magento Ecommerce Website Launched – www.puravidabracelets.com

Octopus Tech Solutions Pvt. Ltd. has recently launched a Magento based E-commerce website for www.puravidabracelets.com. Pura Vida Bracelets is a leading fashion accessory brand, which believes in giving back to the social community. Every bracelet purchased helps towards providing full time jobs to local artisans in Costa Rica and a percentage of every sale is donated to the Surfrider Foundation to protect beaches and oceans worldwide. But there is more to Pura Vida than just charity.  Hollywood A-listers and sportspersons have been spotted flaunting, the simple yet fashionable Pura Vida Bracelets, that include Robert Downey Jr., Neil Patrick Harris and David Beckham, to name a few.
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Octopus Tech Solutions have powered the website with Magento CMS, the most flexible enterprise class E-commerce platform for online stores. It provides the customer with a hassle free, quick and user friendly platform to do what we loves the most, SHOP!! We have also developed a simple yet eye-catching mobile website so that customers can shop on-the-go.

  • Magento Community Based
  • Mobile site
  • Easy Ajax Based ‘Add To Cart’ functionality
  • Quick, Easy and Secure checkout process
  • Shipping and Payment Gateway Extensions
  • Blog and Newsletter Subscription

How to speed up your WordPress website

Have you ever given a thought on how much time does it take for your WordPress website to load? Have you ever thought that site speed has a direct impact on your business? Today, WordPress is one of the most popular platforms with roughly 20% of the websites on the Internet built on WordPress. There is no doubt that WordPress is one of the most user friendly Content Management Systems(CMS) but one should be careful in order to achieve an efficient and speedy website.

Why is site speed important?

“Time is Money”

 

This is one simple quote which all of us would have heard in some point of our lives, which truly justifies why site speed is so important. You only have a few seconds to catch a visitor’s attention on your website and if that time is wasted in loading of the webpage, the customer is already gone. This directly affects the number of visitors on your website, which in turn affects your revenue. You might have built a beautiful website, with all the right features, design and content but will it be of no use if the customer does not get to see it in that short time frame.

Even Google ranks fast loading websites better, according to its new hummingbird algorithm. So you are losing your customers by not able to hold them once they visit the site and also as your site is lagging behind in the rankings, due to slow site speed.

Here are the most useful ways to speed up your wordpress website :

1. Use an optimal website host:

A very important aspect of getting a fast paced website is a good hosting company. Choosing a wrong hosting company can significantly impact your website’s performance from low site speed to increased downtime during high traffic periods. A shared host can be used if you have limited data on your website and you have a limited number of users visiting the website. It is not wise to go for the cheapest one, the key is to do your research and look for a hosting company which provides value, for the money it asks for.
We would recommend HostGator, which provides both shared hosting services as well as dedicated servers for your website.

2. Using the right Plugins

Plugins for WordPress are meant for improving functionality and making life easier for the users  but they can have a negative impact on the usability of the website if not chosen wisely. It becomes complicated when you are using more than one plugin for similar functions and they both can conflict each other’s use hence affecting performance.  P3 plugin profiler is one of the plugins available that will check all the front end as well as back end plugins and identify which one is affecting the overall performance of the website.We strongly recommend to delete the plugins that are not in use rather than just deactivating them.

3. Optimize your Database

: Another way of improving site speed will be to clean up your database. You can do it manually through phpMyAdmin. You can select all the necessary tables, choose “Repair” and then repeat the same process using “<strong”>Optimize Table.” You can also remove unnecessary or outdated tables that might be existing in the database due to previously installed plugins. We also recommend WP-Optimize which can automatically optimize your existing database.You should definitely take a backup of your current database before using this plugin.

4. Caching

: The best thing about WordPress is that you have so many plugins to choose from, they are user friendly and to top it up, they are FREE. A Caching plugin is a must-have for every WordPress website as it drastically reduces the load time but it can be quite cumbersome to enable one of these, so one should take a backup of your existing website and consult an expert. W3 Total Cache is one of the best caching plugins and we definitely recommend it.

5. Delete post revisions

: This method is unheard of and yet it is one of the most effective solution when it comes to increase site speed. This is a simple method of getting your site run faster. Every time a post is edited, WordPress saves an old version of it so you can end up having 10-15 versions on your website which slows the website down. The best way to remove these versions is by using a plugin called Better Delete Revision, which does exactly what the name suggests.

6. Image Optimization:

We all want that our websites should look striking in the first go and we need images of highest quality to showcase our product or service. But these images do not have to be large enough to look eye catching. Heavy size images put a huge burden on the load time of our websites so they have to optimized in several lossless ways including stripping meta data and compressing the images. The trending plugin to optimize images is EWWW Image Optimiser and we give it a thumbs up.

You can try implementing these methods and see the results yourself at Pingdom, Web Page Test and Gtmetrix.

There are several other ways which can considerably reduce the load time of your website but require EXPERT level knowledge for which you can contact us today and have a “FLASH” load time for your website

Decoding the ‘Hummingbird’ Code – What Google’s New Algorithm Means to You

Recently Google announced its new search algorithm system which is able to sift through all the information at hand and come back with relevant answers. Known as ‘Hummingbird’, it is expected to be precise and fast just like its name sake and provide better search results for internet users.

How does it Work?

The latest Google Update is designed to make use of its Knowledge Graph that was introduced last year in such a way that the search engine is able to understand the correlations between concepts instead of simply making keyword matches within documents. The Knowledge Graph tool is able to structure information in such a way that a search for, let’s say, Abraham Lincoln, comes back with facts about his contribution to American politics, his personal life and other significant information that is not necessarily available on the same page.

Does this mean ‘PageRank’ Algorithm is Absolute?

PageRank is one of the 200 major elements that influence how the algorithms work. Hummingbird looks at the level of importance the link of a page are deemed to be, as well as a range of other factors such as the quality of the page, the content, etc.

How different is the Hummingbird update from the Penguin, Panda and other Updates?

Penguin, Panda and other updates introduced by Google were actually changes that were made to parts of the old algorithm. Hummingbird on the other hand is a complete replacement. Hummingbird in simple words is a brand new engine, though it is known to continue to use some features from its predecessors.

What is so new about Hummingbird?

Among the many chances brought about in search technology, ‘conversational search’ is one of the most prominent instances. This is especially helpful for individuals making voice searches through their smart phones. For example, questions ‘Where can I find Chinese food in this locality?’ or ‘How do I change my engine oil?’ no longer need to rely on the user’s ability to come up specific words such as ‘Chinese restaurants, Los Angeles’; or ‘change engine oil’.

This platform is expected to provide enhanced support that focuses on the meaning behind the word. This means that Google will actually have the ability to understand your actual location if you have shared it with it and understand the ‘Chinese restaurant’ is a brick and mortar establishment that offers a specific cuisine. With an understanding of all these meanings, it helps Google provide its users search results that are more accurate rather than simply picking pages that contain matching words.

Hasn’t Conversation Search been around for a few Months Already?

Yes and no. While conversational search has been around in concept and limited use through Knowledge Graph answers, Hummingbird facilitates its extensive use by applying this technology to billions of pages on the World Wide Web, hereby bringing excellent search results with respect to relevancy.

What does this mean for SEO?

Every time Google releases a new update, experts start panicking over a perceived end to SEO technology. As a matter of fact, SEOs and publishers need to make the least number of alterations to their strategy considering that most guidelines remain the same.

As long as SEOs, internet marketers and website owners are able to stick to high quality and original content, they will be able to continue to maintain their rankings on Google.

You may also be interested in reading :

One Page Website Based on WordPress Launched

Octopus Tech recently launched a single page website based on the popular WordPress CMS.

The template for 20icons.com included a smooth jQuery scroll which can be handled from the navigation menu and also when you go down on the website a scroll up button appears on the bottom right to go UP easily.

20icons.com develops beautiful mobile applications and wanted to have a visually pleasing web interface to showcase their work to the world without too much of noise and we delivered just that.

Octopus Tech used the following technologies to develop 20icons.com:

  • Platform : WordPress CMS, WordPress Plugins
  • Scripts : jQuery, Javascript
  • Database : My-SQL
  • Development : PHP, HTML5
  • Turn-around time : 7 days

Octopus Tech is a web development and design company and we provide custom wordpress solutions to our clients, If you are also looking for one, don’t hesitate and contact us today.

Logo Design -”BON GATEAU – The European Patisserie”

Octopus Tech  provided “BON GATEAU – The European Patisserie” a brand new logo for their bakery.

They came to us with their idea and their preferred color schemes and After a couple rounds of discussion we gave them the following options to choose from :

Bon Gateau Logo DesignThinking of a new logo design for your business, Feel free to contact us today.

 

IOS 7

Apple recently announced and previewed the NEW IOS 7.Apple brings a bright and colorful experience with all the new features incorporated.

There are bunch of new features and completely new UI design for the new IOS 7. However, The basic functionality hasn’t changed so all you previous apple users won’t be facing any difficulties in adapting to the new IOS 7 but definitely you will find it more appealing, interactive, fluid and responsive.

Here are some of the screenshots officially released by Apple.

 

All in all, Apple has delivered again what the user wants. The new  IOS 7 is one to look out for!!